Results:
With $0 paid promotion and one tweet that went viral, Hair Nah! generated approximately 218,000 unique pageviews, 175,000 game plays, 70,000 social shares, 911 million impressions, 50 YouTube reaction videos, and 80+ press write-ups within two months of launching.
The media response:
“While the game is supposed to be fun and funny it does tackle a very serious issue experienced by countless Black women, daily. So in case anyone needs a reminder stop touching, speaking about, and Photoshopping our hair”- Essence
“I can't stop playing it. Twitter can't stop talking about it. And the reason is simple: It's a powerful cultural statement in the guise of fast fun.” - Glamour
“The result is absolutely genius. Go ahead and get ready to cancel all of your plans today, because after playing Hair Nah, you're going to be addicted to this hilariously executed — and important — website.” - PopSugar
“Interactive game 'Hair Nah' made by W+K art director swats the microaggression of touching black women's hair” - The Drum
“There’s now a game where you can swat at thirsty hands anxious to touch textured hair like flies.” - Ebony
“A black female art director and pixel designer, gave black people the perfect way to channel our frustrations: the 8-bit video game Hair Nah.” - i-D
"‘Hair Nah’ Brings All Of Our ‘Don’t Touch My Hair’ Fantasies to Life. Solange would be proud." - Ebony
“If you've had your hair touched without permission, play this game. If you've touched someone's hair without permission, play this game. If you're at your computer and have use of both your hands—you get the idea.” - Glamour