Work

Tinder: Single, Not Sorry

MediaNew York

For Tinder’s first major brand campaign, an unapologetic celebration of being single.

Current Time 0:00
/
Duration Time 0:00
Progress: NaN%

As the dating app with the largest and most diverse platform, Tinder has a front-row seat to what’s trending in dating culture. For this campaign, we enlisted renowned American photographer Ryan McGinley to pay homage to its single users.

“We had an epiphany when working on this that was right in front of us—why is society always trying to un-Single the single people?" says Laddie Peterson, creative director, Wieden+Kennedy New York. "Being single is't this purgatory you're in until you pair up. It’s a really important time and it should be celebrated. I wish I had had someone tell me this when I was a young single woman."