Tokyo
Google
Mobile
October 13, 2009
Although Google search can be used on mobile phones, not many people in Japan know it provides the same search quality as using Google search on a PC. To deepen understanding of how useful mobile search can be, we created a “mobile girl” character who is able to extract herself from tricky situations through the use of Google’s mobile search. The campaign included educational videos run online ...
 
Tokyo Lab
Chinza Dopeness
September 16, 2009
The 12th album released from W+K Tokyo Lab is by "Chinza Dopeness," the exceptionally talented MC who has attracted an eclectic group of core fans with his freestyle performance and the impossible-to-imitate ...
 
Sony PlayStation
Playface
August 25, 2009
Playface is the new branding campaign for PlayStation in Japan introducing PlayStation's controller icon as its new visual identity. The integrated campaign features TV, web, print, out of home and Playface ...
 
Google
Sagasou (Search On)
June 25, 2009
Our “sagasou” (search on) campaign for Google is simple reminder of how Google can be an indispensable part of people’s lives.  The simple narratives tell stories through search queries.  An online ...
 
Nike
Ignite
February 01, 2009
Football in Asia is in dire need of players like Cristiano Ronaldo and Fernando Torres, who believe they can change the game with every touch of the ball. IGNITE is a call to action for all Asian footballers ...