Run It
January 31, 2018
Korean mega stars Jay Park, Jessi and Woo Won-jae created an original rap anthem and accompanying sport-driven music video with one simple message: Don't just play the game. Run it. The anthem features a variety of athletes, influencers and people who represent modern Korea.
June 09, 2017
W+K Tokyo handled the launch of WASO, a new skin care line targeting youth from Shiseido brand. Shiseido is a Japanese cosmetic company founded in 1872 with their products available in 88 countries. The ...
September 01, 2015
Korean youth are told that there is one path to succeed. No one realizes how brave, powerful, strong and capable this generation really is. Sport is a way to unleash their potential, find their voice and ...
Here's To The Explorers
July 28, 2015
You are an explorer. You don’t go on holiday. You go on adventures. When you get there, you plant your flag. ​​Find the perfect basecamp for your adventure.
Sport Starts Here
April 14, 2015
“LOOP” directed by Eiji Tanigawa, one of the most recognized directors in Japan, highlights a female runner who runs a road that pushes her limits and our imagination. See what her daredevil course ...
You Are Someone's Friend
October 16, 2014
The most important thing you can be is a friend.
Citizen Watches
Chasing Horizons
October 01, 2014
No matter where you are on Earth, the Citizen F100 adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, Citizen, acclaimed documentary director, Tristan ...
When Fun Wins
September 05, 2014
​Korea is one of the most exam-intense countries in the world. A student’s life is centered around the national rankings. The highest score wins. The best grade wins. And everyone else loses. There’s ...
First Step
August 07, 2014
Starring Ayumu Hirano (snow boarder), Sara Takahashi (ski jumper), Naoto Morishige (soccer player), and Suguru Osako (runner), the film encourages youth to take the first step and challenge themselves.
Citizen Watches
Better Starts Now
July 22, 2014
For 84 years since its foundation in 1930, CITIZEN has never stopped moving forward, believing “no matter who you are and what you do, it is always possible to make something better”. Better Starts ...