Shanghai
Nike
Better For It China
July 13, 2015
Sport is tough on you, especially when you’re a Chinese woman starting out. The fear of failure, losing face or being laughed at are just some of the social obstacles that women in China face. Taking cues from the global “better for it” message, we created a campaign that shows women that it’s ok to not be great in the beginning because we all have to start somewhere and somewhere is usually ...
 
Tiffany & Co.
Will You?
June 15, 2015
Tiffany believes marriage is a dream that will not only sparkle for a day, but will unfold for a lifetime. It is a journey both husband and wife will take on together. Marriage is the perfect beginning ...
 
Nike
Turn Iron Into Steel
April 23, 2015
China loves basketball. But lately, the fans haven’t been feeling love for the CBA (China Basketball Association). Foreign players have been dominating the league and Chinese players seem less tenacious ...
 
Nike
Even Ordinary Can Fly
April 20, 2015
Liu Xiang’s successes were as grand as his losses. Best known for winning gold in the 2004 Athens Olympic games in the 110-meter hurdles and for being the first Chinese athlete to smash a world record ...
 
Heineken
Curiousity Pays
December 29, 2014
With a global push encouraging everyone to live a little out of their comfort zone, Heineken sends those who are curious to a mysterious lane house in the city, and celebrates their curiosity at an undisclosed ...
 
Momo
Interesting Awaits
July 11, 2014
MOMO’s new brand film invites people to step out of their comfort zone, and find the interesting people and happenings around them. The dramatic conflict between the voice-over and the scenes vividly ...
 
Tiffany & Co.
Unlock The Possibilities
July 07, 2014
Tiffany Keys partnered with famous Chinese portrait artist Yu Hong, who is known for her interpretations of the modern women. The films document Yu Hong painting portraits of Li Na, Zhang Ziyi and Li ...
 
Nike
Let The Run Tell You Why
November 22, 2013
Speaking directly to the booming running population in Greater China, we ask the question- why do people run? Take a glimpse in to the lives of several runners, including Mr. Sun, 74, who has been running ...
 
Jeep
Built Free
October 27, 2013
Throw yourself at the world, headfirst. Again. And find the tools to satisfy your curiosities.
 
Levi's
Levi's Revel: Let Your Body Do The Talking
September 18, 2013
When you're confident in how you look, your body language naturally sends a bold, expressive message. Levi’s® Revel Jeans is inspired by a woman’s desire for comfortable jeans that enhance her shape ...