Shanghai
Nike
Let The Run Tell You Why
November 22, 2013
Speaking directly to the booming running population in Greater China, we ask the question- why do people run? Take a glimpse in to the lives of several runners, including Mr. Sun, 74, who has been running marathons for the past 20 years and a running group that finds a different self when they run.
 
Jeep
Built Free
October 27, 2013
Throw yourself at the world, headfirst. Again. And find the tools to satisfy your curiosities.
 
Levi's
Levi's Revel: Let Your Body Do The Talking
September 18, 2013
When you're confident in how you look, your body language naturally sends a bold, expressive message. Levi’s® Revel Jeans is inspired by a woman’s desire for comfortable jeans that enhance her shape ...
 
Nike
Free Flyknit
August 05, 2013
The ultimate achievement in knitting technology deserves an extraordinary introduction. The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. ...
 
Nike
Give Me The Ball
April 15, 2013
“Give Me the Ball” seeks to motivate young Chinese players to dream big, speak up, take charge and make their own mark with just a basketball in their hands. “Don’t give me fame, I’ll earn ...
 
Fiat
La Vita E Bella
February 20, 2013
At the end of the day, China and Italy aren't that far apart culturally. Both share distinguished cultures and a passion for life. But in recent times, China has been moving forward so fast that it's losing ...
 
Nike
Be Amazing
February 29, 2012
Nike wanted to inspire more Chinese girls to participate in sport, so we launched a campaign throughout China on Women's Day (March, 8) to show girls how amazing they could become through sport.
 
Converse
Change The Game
November 02, 2011
Converse has a rich heritage of being worn by rebellious pioneers who do things in their own way and Change the Game. We found and documented today's authentic pioneers in the worlds of skate, basketball, ...
 
Nike
Use Sports
September 01, 2011
Kids in Greater China are doing less and less sports because they don't see any value in it. "Use Sports" is a fresh perspective on sports and an honest, direct message about why sports matter. ...
 
Wieden+Kennedy
Shanghai Guide App
November 01, 2010
Shanghai rules! We absolutely love it here and we want to show you why. So we collected the best of the best from all the locals and in-the-know expat peeps we know. We took all their top-secret places ...