November 08, 2015
Shanghai is definitely not the easiest place to run in. The streets are filled with obstacles like pedestrians, hawkers, tourists, scooters and taxis. But rain or shine, streets filled with obstacles, tourists and scooters, Shanghai runners are unstoppable. To celebrate this unstoppable spirit Nike China and W+K Shanghai created a series of art pieces to showcase the stories of the unique individuals ...
Jordan Brand
The Winning Moment
October 13, 2015
This is no ordinary basketball commercial. It doesn’t celebrate that you won the game or ended on a classic dunk. It celebrates what you did to get there, and it all began before you stepped on the court. ...
Tiffany & Co.
Unlock the Possibilities 2015
October 12, 2015
Chinese women are hesitant to unlock their own possibilities, even though it has never been a more a more exciting time for a Chinese woman that she has never had more opportunities to make a difference ...
Better For It China
July 13, 2015
Sport is tough on you, especially when you’re a Chinese woman starting out. The fear of failure, losing face or being laughed at are just some of the social obstacles that women in China face. Taking ...
Tiffany & Co.
Will You?
June 15, 2015
Tiffany believes marriage is a dream that will not only sparkle for a day, but will unfold for a lifetime. It is a journey both husband and wife will take on together. Marriage is the perfect beginning ...
Turn Iron Into Steel
April 23, 2015
China loves basketball. But lately, the fans haven’t been feeling love for the CBA (China Basketball Association). Foreign players have been dominating the league and Chinese players seem less tenacious ...
Even Ordinary Can Fly
April 20, 2015
Liu Xiang’s successes were as grand as his losses. Best known for winning gold in the 2004 Athens Olympic games in the 110-meter hurdles and for being the first Chinese athlete to smash a world record ...
Curiousity Pays
December 29, 2014
With a global push encouraging everyone to live a little out of their comfort zone, Heineken sends those who are curious to a mysterious lane house in the city, and celebrates their curiosity at an undisclosed ...
Interesting Awaits
July 11, 2014
MOMO’s new brand film invites people to step out of their comfort zone, and find the interesting people and happenings around them. The dramatic conflict between the voice-over and the scenes vividly ...
Tiffany & Co.
Unlock The Possibilities
July 07, 2014
Tiffany Keys partnered with famous Chinese portrait artist Yu Hong, who is known for her interpretations of the modern women. The films document Yu Hong painting portraits of Li Na, Zhang Ziyi and Li ...