June 28, 2010
Levi’s Go Forth ‘Ready to Work,’ a new integrated campaign including TV, print, OOH, a film series and more, is launching this month supporting the Levi’s Work Wear Collection.
With the goal of promoting a line of work wear clothing (501 jeans, denim trucker jackets and work shirts) that harkens back to the brand’s 150-year heritage, we’d gone in search of places and people that expressed ...