Go Forth
July 03, 2009
In 2009, Levi’s launched Go Forth, a new voice and campaign for the Levi’s brand and Levi’s 501 jeans. The campaign is inspired by the passion Walt Whitman felt for the potential of America and promise of the future. Films were created to demonstrate Levi’s awareness and relevance in the world through “America” and “Pioneers! O Pioneers” accompanied by readings of Whitman’s poems ...