Portland
Nike
Nike Pro Combat
September 10, 2009
Nike was launching a new protective base layer product into the market called Pro Combat. Where our competitors were positioning their equivalent product as protective, our strategy was to position the apparel as an offensive tool. The base layer changes how you feel and therefore how you perform when you put it on. It helps transform the wearer's mind-set from the civilian to the athlete. The product ...
 
Old Spice
Different Scents
September 10, 2009
How many scents does Old Spice make? How does four million sound? Also, how does 14 sound?
 
Levi's
Go Forth
July 03, 2009
In 2009, Levi’s launched Go Forth, a new voice and campaign for the Levi’s brand and Levi’s 501 jeans. The campaign is inspired by the passion Walt Whitman felt for the potential of America and promise ...