2-Day Sale
November 17, 2010
The “2-Day Sale” campaign features comedian Maria Bamford, illustrating the excitement and passion through one woman’s eyes for the annual Target holiday sale. The Target 2-Day Sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who—though they ...
October 27, 2010
Featuring reigning two-time NBA MVP, this spot was created to give LeBron a voice to address his off-season controversy head-on, so he can move forward and focus on the road ahead. This isn’t about what ...
October 07, 2010
W+K12 is an experimental advertising agency masquerading as an experimental advertising school. It is a yearlong freefall into the world of real advertising with real clients, real work, real ups, real ...
September 28, 2010
“Boom” celebrates the epic, game-changing moments in sport. Moments that are so over the top that all we can say is “Boom.” You’ve probably heard it before and even used it yourself. The word ...
Life's A Moving Target
September 18, 2010
On the surface, Target sells lots of “things.” But dig a bit deeper and you quickly realize these things each have a specific role in the lives of the people who buy them. This campaign is an attempt ...
Grand Cherokee
September 11, 2010
In a class of vehicles populated mostly by mall-crawlers and faux-by-fours, the 2011 Jeep Grand Cherokee separates itself by combining the craftsmanship you expect from a Grand Cherokee with the Trail ...
Old Spice
September 08, 2010
To support Old Spice’s partnership with the NFL, we feature Ray Lewis demonstrating what men are capable of achieving when they use Old Spice body wash and deodorant. Sure, Old Spice can make men a dominant ...
Tent Event
August 18, 2010
After getting into some hot water for the original Dodge Tent Event commercial, W+K got creative to appease all parties involved.
Curve ID
August 11, 2010
All asses were not created equal. The new Levi’s® Curve ID campaign is a rallying cry to women everywhere that hotness really does come in all shapes and sizes. The new custom fits from Levi’s® are ...
Old Spice
Digital Response
July 14, 2010
To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy. ...