New York
It's Good To Be The Commissioner
August 24, 2012
Being the commissioner might feel like a thankless job, but we're changing its reputation from one of sheer dread to unbridled anticipation. This integrated campaign shows commissioners wielding their power, while an online toolkit provides commissioners with the tools they need to invite, enforce, grade and decorate their leagues.
Jordan Brand
This Is Where It Starts
August 20, 2012
Inspired by the players of today, a global rivalry unfolds for two players determined to take flight and #riseabove the competition.
Southern Comfort
Whatever's Comfortable
August 01, 2012
The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves.
Team Spirit
August 01, 2012
People say when you’re a fan, you’re a fan for life. But that may be a little short sighted. This eight-minute documentary film, part of ESPN's It's Not Crazy, It's Sports campaign, directed by Academy ...
NASCAR Nothing Beats First Place
July 11, 2012
Featuring NASCAR drivers Jimmie Johnson, Brad Keselowski and Carl Edwards, ESPN's "Nothing Beats First Place" campaign promotes ESPN's coverage of the final 17 NASCAR Sprint Cup races of the ...
X Games Los Angeles
June 26, 2012
Every summer, the world’s best action athletes invade the city of Los Angeles. They storm the streets and take over the venues as they set new records and battle it out for gold. In this summer’s X ...
May 22, 2012
Years of enduring a wife's reign of watching painting shows on TV finally comes to an end as our guy can watch ESPN on his laptop with WatchESPN. His wife gets to keep painting. He gets to keep watching ...
The Name
April 17, 2012
Meet Michael Jordan, an ordinary man, saddled with a legendary name.
April 03, 2012
Featuring New York Yankees All-Star second baseman Robinson Cano, he explores how his friendly and creative handshakes with ESPN staffers enable the quick spread of the common cold across the ESPN campus. ...
Fantasy Baseball
March 20, 2012
Playing fantasy baseball is the best way to for true fans of the game to distinguish themselves. It takes a love of the game that you can’t fake. Whether you’re a circus clown, a luchador or a strip ...