Work

Ford: Built Ford Proud

AutomobileNew York

Our first Ford work spotlights the innovation and manufacturing might of America’s favorite automotive brand.

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By building on Ford's 115-year heritage, we drew a clear distinction between a company that invented "how to build" and others who seem to mostly talk. The campaign speaks honestly and proudly about Ford's cars and trucks today, and also positions the brand as uniquely suited to take on the future.