Airbnb: Be A'Dam Local


Airbnb hosts in Amsterdam encourage visitors to respect and get the most out of the city they love.

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We created a city-wide campaign featuring Airbnb hosts welcoming guests to Amsterdam and encouraging them to be good neighbours to Amsterdammers during their stay. For local hosts, being "A’Dam Local" is as much about experiencing the lesser known parts of the city and shopping at nearby markets, as it is about bike safety and respectful behaviour.

Every aspect of the campaign has been driven by seven real Amsterdam hosts, from the handwritten letters to posters and out of home executions shot by Coco Olakunle (who hosts in the Jordaan), which target guests with advice from hosts on how to live like "A’Dam Local."