International model and icon Fabio rembarked on a quest to become the new Old Spice Guy, debuting his very own Old Spice ads touting the Old Spice Fresh Collection on TV, online, through social media ...

The Old Spice Guy, as played by Isaiah Mustafa, is back in a 30-second spot titled, "Scent Vacation." Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, ...

W+K12 is an experimental advertising agency masquerading as an experimental advertising school. It is a yearlong freefall into the world of real advertising with real clients, real work, real ups, real ...

To support Old Spice’s partnership with the NFL, we feature Ray Lewis demonstrating what men are capable of achieving when they use Old Spice body wash and deodorant. Sure, Old Spice can make men a dominant ...

To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy. ...

Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully ...

We took home the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony Saturday evening, August 21, for the popular Old Spice commercial “The Man Your Man Could Smell Like.” ...

How many scents does Old Spice make? How does four million sound? Also, how does 14 sound?