This campaign takes a humorous look at how the scents of Old Spice can turn average guys into the manliest of men. With the scents of Old Spice, you can "Smell Better Than Yourself."

To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy. ...

Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully ...

We took home the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony Saturday evening, August 21, for the popular Old Spice commercial “The Man Your Man Could Smell Like.” ...

How many scents does Old Spice make? How does four million sound? Also, how does 14 sound?

In 2009, Levi’s launched Go Forth, a new voice and campaign for the Levi’s brand and Levi’s 501 jeans. The campaign is inspired by the passion Walt Whitman felt for the potential of America and promise ...