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Bryan Tilson
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W+K Work
Nike
Turn Iron Into Steel
April 23, 2015
China loves basketball. But lately, the fans haven’t been feeling love for the CBA (China Basketball Association). Foreign players have been dominating the league and Chinese players seem less tenacious ...
 
Nike
Even Ordinary Can Fly
April 20, 2015
Liu Xiang’s successes were as grand as his losses. Best known for winning gold in the 2004 Athens Olympic games in the 110-meter hurdles and for being the first Chinese athlete to smash a world record ...
 
Nike
THE LAST GAME
June 09, 2014
The Last Game is a story about risky football versus safe football. The scientist and the clones want to prove that riskless football is more effective. Ronaldo Fenomeno and the original players disagree, ...
 
Nike
Let The Run Tell You Why
November 22, 2013
Speaking directly to the booming running population in Greater China, we ask the question- why do people run? Take a glimpse in to the lives of several runners, including Mr. Sun, 74, who has been running ...
 
Nike
Free Flyknit
August 05, 2013
The ultimate achievement in knitting technology deserves an extraordinary introduction. The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. ...
 
Nike
Give Me The Ball
April 15, 2013
“Give Me the Ball” seeks to motivate young Chinese players to dream big, speak up, take charge and make their own mark with just a basketball in their hands.
“Don’t give me fame, I’ll earn ...
 
Nike
Find Your Greatness
July 25, 2012
Greatness isn't reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria ...
 
Nike
Game On, World
July 02, 2012
Sport is the ultimate game, and athletes are the ultimate players. Nike's new training platform helps you track and measure your workouts so you can 1-up yourself, your friends, the world. So, the world ...
 
Nike
Be Amazing
February 29, 2012
Nike wanted to inspire more Chinese girls to participate in sport, so we launched a campaign throughout China on Women's Day (March, 8) to show girls how amazing they could become through sport.
 
Nike
KobeSystem
January 14, 2012
You’re at the top. But the KobeSystem is here to take you over the top. As a life coach, Kobe is making his winning, results-oriented program available only to those truly successful people thirsting ...
 
Target
2-Day Sale
November 17, 2010
The “2-Day Sale” campaign features comedian Maria Bamford, illustrating the excitement and passion through one woman’s eyes for the annual Target holiday sale. The Target 2-Day Sale is not for wimps. ...
 
Target
Life's A Moving Target
September 18, 2010
On the surface, Target sells lots of “things.” But dig a bit deeper and you quickly realize these things each have a specific role in the lives of the people who buy them. This campaign is an attempt ...