Back to Portland
W+K'r
Portland
Abe Curry
Media
&npbs;
&npbs;
W+K Work
Old Spice
Believe In Your Smellf
April 23, 2012
See how Old Spice Champion gives our hero everything he could ever want. And some things he realizes he doesn't need.Sorry, Heather.
 
Old Spice
Smell Is Power
January 14, 2012
Terry Crews demonstrates how the scents of Old Spice body spray can transform a regular smelling man into a man who smells like power to introduce the scent, Danger Zone.
 
Old Spice
Holiday
December 21, 2011
Just in time for the hoildays, the Old Spice Guy set out to gift every single person in the world. All seven billion of them. Sometimes they were small, personalized presents to an individual, like an ...
 
Ivory
Ivoryisms
October 07, 2011
The inspiration for this campaign came from the observation of how, over the years, in an effort to make life simpler, we have somehow made life more complicated. Taking a humorous look at what are called ...
 
Old Spice
Mano A Mano In El Baño
September 07, 2011
International model and icon Fabio rembarked on a quest to become the new Old Spice Guy, debuting his very own Old Spice ads touting the Old Spice Fresh Collection on TV, online, through social media ...
 
Old Spice
Smell Better Than Yourself
September 07, 2011
This campaign takes a humorous look at how the scents of Old Spice can turn average guys into the manliest of men. With the scents of Old Spice, you can "Smell Better Than Yourself."