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Free Face
April 20, 2012
To illustrate the unrivaled flexibility of the new NIKE FREE footwear, we launched a web application that allows you to bend, twist and control the NIKE FREE using the power of your face. The stronger ...
Own Tomorrow
January 20, 2012
Since the March 2011 earthquake, society and culture have undergone rapid changes in Japan. In particular the youth have woken up and are looking to take control of their lives by doing things they are ...
New Beginnings
August 02, 2011
We set out to feature athletes from across Japan and capture moments of new beginnings—the kind of moments when athletes get a new chance or a fresh start. Sports are full of these instances.
We want ...
We want ...
Run Fwd:
January 11, 2011
The Global Ekiden Relay – Run Fwd: is inspired by the most traditional and prestigious marathon relay in Japan, the "Hakone Ekiden," where 20 universities each have 10 elite runners race for ...
Tulio Write The Future
August 23, 2010
I am Japanese. Everything starts now. The world will take notice and doubt will be erased. I am a defender that will attack in a split second. Prayers will be answered. One moment will last for eternity. ...
Abuku
June 30, 2010
ABUKU is an art piece W+K Tokyo Lab created for NIKE78, an art project created by Paul Jenkins and inspired by NIKE. Creatives involved received a brand new pair of NIKE shoes and were asked to use sport ...
Nike Music Shoe
June 29, 2010
When Nike launched Nike Free Run+, Nike Japan asked W+K Tokyo to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument ...
Tasuki Twitter
January 10, 2010
For the New Year’s Hakone Ekiden marathon relay race, Nike wanted to celebrate the university teams they sponsor. During the relay, each runner passes the Tasuki, a cloth sash baton, to the next runner. ...
Ignite
February 01, 2009
Football in Asia is in dire need of players like Cristiano Ronaldo and Fernando Torres, who believe they can change the game with every touch of the ball. IGNITE is a call to action for all Asian footballers ...