PLAY LOUD
Korean youth are told that there is one path to succeed. No one realizes how brave, powerful, strong and capable this generation really is. Sport is a way to unleash their potential, find their voice and silence all doubters.
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PLAY LOUD
September 01, 2015
Korean youth are told that there is one path to succeed. No one realizes how brave, powerful, strong and capable this generation really is. Sport is a way to unleash their potential, find their voice and ...
 
Nike
Sport Starts Here
April 14, 2015
“LOOP” directed by Eiji Tanigawa, one of the most recognized directors in Japan, highlights a female runner who runs a road that pushes her limits and our imagination. See what her daredevil course ...
 
Nike
When Fun Wins
September 05, 2014
​Korea is one of the most exam-intense countries in the world. A student’s life is centered around the national rankings. The highest score wins. The best grade wins. And everyone else loses. There’s ...
 
Nike
First Step
August 07, 2014
Starring Ayumu Hirano (snow boarder), Sara Takahashi (ski jumper), Naoto Morishige (soccer player), and Suguru Osako (runner), the film encourages youth to take the first step and challenge themselves.
 
Nike
Gunyari battle
June 01, 2013
"GUNYARI" is a Japanese word to describe the sound of flexibility, twisting or bending, all key attributes of the Nike FREE 5.0. This all-day running event culminated with an amazing performance ...
 
Nike
Make Them Talk
March 06, 2013
This campaign serves to inspire baseball players and youth to not be afraid to stand out as an individual for their hard work and dedication in a culture that focuses on the efforts of a team as a whole. ...
 
Nike
Free Face
April 20, 2012
To illustrate the unrivaled flexibility of the new NIKE FREE footwear, we launched a web application that allows you to bend, twist and control the NIKE FREE using the power of your face. The stronger ...
 
Nike
Own Tomorrow
January 20, 2012
Since the March 2011 earthquake, society and culture have undergone rapid changes in Japan. In particular the youth have woken up and are looking to take control of their lives by doing things they are ...
 
Nike
New Beginnings
August 02, 2011
We set out to feature athletes from across Japan and capture moments of new beginnings—the kind of moments when athletes get a new chance or a fresh start. Sports are full of these instances.

We want ...
 
Nike
Run Fwd:
January 11, 2011
The Global Ekiden Relay – Run Fwd: is inspired by the most traditional and prestigious marathon relay in Japan, the "Hakone Ekiden," where 20 universities each have 10 elite runners race for ...
 
Nike
Tulio Write The Future
August 23, 2010
I am Japanese. Everything starts now. The world will take notice and doubt will be erased. I am a defender that will attack in a split second. Prayers will be answered. One moment will last for eternity. ...
 
Nike
Abuku
June 30, 2010
ABUKU is an art piece W+K Tokyo Lab created for NIKE78, an art project created by Paul Jenkins and inspired by NIKE. Creatives involved received a brand new pair of NIKE shoes and were asked to use sport ...
 
Nike
Nike Music Shoe
June 29, 2010
When Nike launched Nike Free Run+, Nike Japan asked W+K Tokyo to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument ...
 
Nike
Tasuki Twitter
January 10, 2010
For the New Year’s Hakone Ekiden marathon relay race, Nike wanted to celebrate the university teams they sponsor.  During the relay, each runner passes the Tasuki, a cloth sash baton, to the next runner. ...
 
Nike
Ignite
February 01, 2009
Football in Asia is in dire need of players like Cristiano Ronaldo and Fernando Torres, who believe they can change the game with every touch of the ball. IGNITE is a call to action for all Asian footballers ...