Go Chill
During Single's-Day in China, most brands compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. This year, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but to provide you a unique Corona experience no one else can. This time, Corona set up a seaside mock-TV shopping channel – “Go Chill”, which aims at offering customer opportunities ...
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Corona
São Paulo - Amsterdam - Shanghai
Work
Corona
Go Chill
November 01, 2016
During Single's-Day in China, most brands compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. This year, Corona, ...