Holiday
Just in time for the hoildays, the Old Spice Guy set out to gift every single person in the world. All seven billion of them. Sometimes they were small, personalized presents to an individual, like an MP3 player made out of ham. And sometimes they were grand gestures like a downloadable wakeup call available only to women named Lisa, Angela, Pamela or Renee. We gave a baby some money, changed the weather in San Diego and made a website that blew up the internet. We used every medium we could think ...
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Holiday
December 21, 2011
Just in time for the hoildays, the Old Spice Guy set out to gift every single person in the world. All seven billion of them. Sometimes they were small, personalized presents to an individual, like an ...
 
 
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Mano A Mano In El Baño
September 07, 2011
International model and icon Fabio rembarked on a quest to become the new Old Spice Guy, debuting his very own Old Spice ads touting the Old Spice Fresh Collection on TV, online, through social media ...
 
 
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Smell Better Than Yourself
September 07, 2011
This campaign takes a humorous look at how the scents of Old Spice can turn average guys into the manliest of men. With the scents of Old Spice, you can "Smell Better Than Yourself."
 
 
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Scent Vacation
February 07, 2011
The Old Spice Guy, as played by Isaiah Mustafa, is back in a 30-second spot titled, "Scent Vacation." Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, ...
 
 
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NFL
September 08, 2010
To support Old Spice’s partnership with the NFL, we feature Ray Lewis demonstrating what men are capable of achieving when they use Old Spice body wash and deodorant. Sure, Old Spice can make men a dominant ...
 
 
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Digital Response
July 14, 2010
To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy. ...
 
 
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Questions
July 02, 2010
Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully ...
 
 
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Love Punch
June 16, 2010
Old Spice is making it easier for guys to “love punch” their dads on Father’s Day with a series of humorous e-cards, available through the Facebook fan page.
 
 
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Smell Like A Man, Man
February 09, 2010
We took home the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony Saturday evening, August 21, for the popular Old Spice commercial “The Man Your Man Could Smell Like.” ...
 
 
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Different Scents
September 10, 2009
How many scents does Old Spice make? How does four million sound? Also, how does 14 sound?
 
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