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Old Spice
BAR SOAP
April 08, 2013
Reviving classic jingle-based soap television creative from yesteryear, Old Spice demonstrates how guys can wash their body the manly way, with manly scented bar soap to the tune of an extremely masculine, ...
Old Spice
Mr. Wolfdog
March 23, 2013
Hired to support the launch of Old Spice Wild Collection, Mr. Wolfdog had a brief, but memorable week of employment as Old Spice's Chief Director of Marketing. From releasing a series of "how to succeed ...
Old Spice
Wild Collection
February 01, 2013
Representing the dangerous side of masculinity and inspired by the personality attributes, eating habits and mating rituals of wild animals, the Old Spice Wild collection is a sophisticated line-up of ...
Old Spice
Dikembe Mutombo's 4 1/2 Weeks To Save The World
November 21, 2012
Dikembe Mutombo's 4 1/2 Weeks to Save the World is Old Spice's answer to those cocky Mayan calendar makers who may have predicted the world would end in a few weeks, but didn't predict Old Spice would ...
Old Spice
Champion
September 04, 2012
Starring NFL player Greg Jennings in fact based commercials inspired by real life fictional events that are sure to improve your smellf confidence and inspire you to smell like a professional winner. You ...
Old Spice
Muscle Music
August 28, 2012
To promote the new Old Spice scent Danger Zone, Old Spice Muscleman Terry Crews does what no man has ever done before—play a drum set using nothing but his flexing muscles. In addition to watching his ...
Old Spice
Danger Zone Scent of Courage
June 11, 2012
The new Danger Zone Man is a brave explorer who suavely makes his way through the jungle intercepting danger at every turn. Danger Zone, the scent of courage streaming from his armpits, keeps him alive. ...
Old Spice
Believe In Your Smellf
April 23, 2012
See how Old Spice Champion gives our hero everything he could ever want. And some things he realizes he doesn't need.Sorry, Heather.
Old Spice
Smell Is Power
January 14, 2012
Terry Crews demonstrates how the scents of Old Spice body spray can transform a regular smelling man into a man who smells like power to introduce the scent, Danger Zone.
Old Spice
Holiday
December 21, 2011
Just in time for the hoildays, the Old Spice Guy set out to gift every single person in the world. All seven billion of them. Sometimes they were small, personalized presents to an individual, like an ...
Old Spice
Mano A Mano In El Baño
September 07, 2011
International model and icon Fabio rembarked on a quest to become the new Old Spice Guy, debuting his very own Old Spice ads touting the Old Spice Fresh Collection on TV, online, through social media ...
Old Spice
Smell Better Than Yourself
September 07, 2011
This campaign takes a humorous look at how the scents of Old Spice can turn average guys into the manliest of men. With the scents of Old Spice, you can "Smell Better Than Yourself."
Old Spice
Scent Vacation
February 07, 2011
The Old Spice Guy, as played by Isaiah Mustafa, is back in a 30-second spot titled, "Scent Vacation." Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, ...
Old Spice
NFL
September 08, 2010
To support Old Spice’s partnership with the NFL, we feature Ray Lewis demonstrating what men are capable of achieving when they use Old Spice body wash and deodorant. Sure, Old Spice can make men a dominant ...
Old Spice
Digital Response
July 14, 2010
To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy. ...
Old Spice
Questions
July 02, 2010
Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully ...
Old Spice
Love Punch
June 16, 2010
Old Spice is making it easier for guys to “love punch” their dads on Father’s Day with a series of humorous e-cards, available through the Facebook fan page.
Old Spice
Smell Like A Man, Man
February 09, 2010
We took home the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony Saturday evening, August 21, for the popular Old Spice commercial “The Man Your Man Could Smell Like.” ...
Old Spice
Different Scents
September 10, 2009
How many scents does Old Spice make? How does four million sound? Also, how does 14 sound?