Electronic Arts gave U.S. and England soccer fans a chance to take a shot at each other while promoting The 2010 FIFA World Cup video game at the same time. Leading up to the teams’ epic World Cup clash the next day, fans in Los Angeles and London were able to tweet messages to the opposition and kick a ball into a portal which would then shoot out of a billboard on the other side of the pond with their message printed on it.
A live two-way video feed allowed fans on both sides to witness the ...