Intelligence
The majority of Americans are driving the wrong car. One that doesn't fit their lives, or their needs. So they end up having to do things like mount a cargo bin to the roof just to take a weekend trip with the family. Or rent a U-Haul to run to IKEA. In this campaign, we hold a mirror up to all those people who are trying to get by with cars that don't fit their lives and highlight the Dodge Grand Caravan.
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Dodge
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Intelligence
December 10, 2011
The majority of Americans are driving the wrong car. One that doesn't fit their lives, or their needs. So they end up having to do things like mount a cargo bin to the roof just to take a weekend trip ...
 
Search Engine for the Real World
September 10, 2011
The 2012 Dodge Journey was built to be a search engine for the real world – a perfect vehicle for adventurous people who actually explore the world instead of just reading about it online. To get people ...
 
Fast Five—Period Piece
April 04, 2011
More cars and more driving make for a better movie. In a spot titled “Fast Five—Period Piece,” Dodge and director Steve Rogers take a turgid period film and give it some much-needed horsepower. This ...
 
Tent Event
August 18, 2010
After getting into some hot water for the original Dodge Tent Event commercial, W+K got creative to appease all parties involved.
 
Freedom
June 12, 2010
Though it isn't a literal retelling of history, it's a new American folktale about how American freedom was created. Dodge is making a statement about how cars are a very American thing, and how cars like ...
 
Caravan
May 06, 2010
Dodge’s advertising, just like its cars, is made “in the defense of driving”—a force against the commoditized "beige boxes" that have become so commonplace across America. In contrast, ...
 
Man's Last Stand
February 07, 2010
Dodge, an American motoring icon, is currently focused on clarifying and re-energizing its presence in the marketplace. The opening salvo in this effort is this new commercial set to appear during the ...