Class of XXXI
Leave a legacy. The #ClassofXXXI has arrived.
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Jordan Brand
Jordan Brand
Class of XXXI
November 04, 2016
Leave a legacy. The #ClassofXXXI has arrived.
Jordan Brand
Hitten Em
October 26, 2016
Russ likes to dance. Russ likes to sing. Russ is in the prime of his career, on a small market team, with the hopes of Oklahoma on his shoulders. To promote his new Westbrook 0.2 lifestyle shoe, we wanted ...
Jordan Brand
August 28, 2016
While the XXXI was inspired by the sneaker that started it all — the banned-by-the-NBA Air Jordan 1 — the shoe also represents a leap forward in performance and style. The spot too harks back to the ...
Jordan Brand
Breakfast Club
August 07, 2016
The spot follows Dallas Cowboys wide receiver Dez Bryant on a midnight journey to an underground gym where he joins other “club members,” boxer Andre Ward and Oklahoma City Thunder’s Victor Oladipo ...
Jordan Brand
February 02, 2016
MJ was the big bang; he created the basketball universe we know today.

The AJXXX campaign is about Russell Westbrook making space for himself in this universe. He’s created his own game, and plays ...
Jordan Brand
Dunk To End All Dunks
August 04, 2015
23 years ago, a young man by the name of Michael Jordan, teamed up with Bugs Bunny to kick off a Hare-Jordan-Air-Jordan double act that would go on to school humans, Martians and Monstars in the art of ...
Jordan Brand
July 13, 2014
Just like Michael Jordan, Derek Jeter is one of those rare athletes whose greatness trumps his hate-ness. In his last year playing, let’s give everyone a chance to pay #Re2pect. No matter what hat you ...
Jordan Brand
Stay Melo
January 05, 2014
The Jordan Brand reminds us to Stay Melo with the launch of Carmelo Anthony's signature M10 shoe. When two New York super fans are running late to the game, worried about their future, or having a hard ...
Jordan Brand
October 09, 2013
To celebrate the launch of Chris Paul's seventh signature shoe, the CP3.VII, Jordan Brand schools you on #riquickulous. On the court, CP3's ridiculous moves call for incredible quickness, off the court, ...
Jordan Brand
Blake and Drain
August 01, 2013
To celebrate the launch of the new Super.Fly 2 shoe, the Jordan Brand introduces us to Blake Griffin's latest recruit, Dr. D'Arryl Drain. On the court, the young, charismatic D'arryl Drain is the only ...
Jordan Brand
The City That Made Me
January 09, 2013
To celebrate the launch of Carmelo Anthony's sneaker, the Melo M9, the campaign showcases Melo's passion for playing in the city he loves as a native New Yorker from Red Hook, Brooklyn.
Jordan Brand
This Is Where It Starts
August 20, 2012
Inspired by the players of today, a global rivalry unfolds for two players determined to take flight and #riseabove the competition.
Jordan Brand
Quick Controls Chaos
February 07, 2012
To launch Chris Paul's CP3.V shoe, the Jordan brand "Quick Controls Chaos" campaign tells the story of how Chris's quickness causes chaos both on and off the basketball court. Through an interactive ...
Jordan Brand
December 06, 2011
There are certain moments in a basketball game where players can use their incredible athleticism and determination to change the momentum. In "Airborne" Dwyane Wade summons the internal strength ...
Jordan Brand
Love the Game
October 26, 2011
A lack of professional league play can’t keep Dwyane Wade, Chris Paul and Carmelo Anthony from getting in a run. They’re always down to find a way to play – anytime, anywhere, no matter what.
Jordan Brand
Melo M8 NYC Flight Event
October 22, 2011
To celebrate the launch of Carmelo Anthony's M8 NYC Flight, we wanted to showcase Melo's explosive game in his NYC home as an epic nighttime show on the Hudson River's Pier 54.
An audience of over 2,500—enjoying ...
Jordan Brand
The Escape
December 23, 2010
The "Dominate Another Day" campaign stars Dwyane Wade, one of the most charismatic players in the league and the centerpiece of the Miami Heat team. Off the court, Dwyane Wade is suave and debonair, ...
Jordan Brand
Dominate Another Day
October 27, 2010
The "Dominate Another Day" campaign stars Dwyane Wade, one of the most charismatic players in the league and the centerpiece of the Miami Heat team. Off the court, Dwyane Wade is suave and debonair, ...
Jordan Brand
October 25, 2009
"Slap," the latest chapter in the Become Legendary campaign, shows today's youth how important teamwork is in the game of an athlete's life.  The ad takes viewers through a series of quick visual ...
Jordan Brand
Leroy Smith
June 01, 2009
The story goes that in 10th grade Michael Jordan was cut from his varsity team and that the final spot went to his classmate, a player named Leroy Smith. This failure motivated Jordan to become the greatest ...