Back to New York's clients
Details
Jordan Brand
Work
Quick Controls Chaos
February 07, 2012
To launch Chris Paul's CP3.V shoe, the Jordan brand "Quick Controls Chaos" campaign tells the story of how Chris's quickness causes chaos both on and off the basketball court. Through an interactive ...
Airborne
December 06, 2011
There are certain moments in a basketball game where players can use their incredible athleticism and determination to change the momentum. In "Airborne" Dwyane Wade summons the internal strength ...
Love the Game
October 26, 2011
A lack of professional league play can’t keep Dwyane Wade, Chris Paul and Carmelo Anthony from getting in a run. They’re always down to find a way to play – anytime, anywhere, no matter what.
...
Melo M8 NYC Flight Event
October 22, 2011
To celebrate the launch of Carmelo Anthony's M8 NYC Flight, we wanted to showcase Melo's explosive game in his NYC home as an epic nighttime show on the Hudson River's Pier 54.
An audience of over 2,500—enjoying ...
An audience of over 2,500—enjoying ...
The Escape
December 23, 2010
The "Dominate Another Day" campaign stars Dwyane Wade, one of the most charismatic players in the league and the centerpiece of the Miami Heat team. Off the court, Dwyane Wade is suave and debonair, ...
Dominate Another Day
October 27, 2010
The "Dominate Another Day" campaign stars Dwyane Wade, one of the most charismatic players in the league and the centerpiece of the Miami Heat team. Off the court, Dwyane Wade is suave and debonair, ...
Slap
October 25, 2009
"Slap," the latest chapter in the Become Legendary campaign, shows today's youth how important teamwork is in the game of an athlete's life. The ad takes viewers through a series of quick visual ...
Leroy Smith
June 01, 2009
The story goes that in 10th grade Michael Jordan was cut from his varsity team and that the final spot went to his classmate, a player named Leroy Smith. This failure motivated Jordan to become the greatest ...