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Shake On It
January 04, 2012
The gentlemen’s bet: It’s better than regular betting, because you stand to lose so much more than money. You lose dignity, pride and maybe a little hair. And these fates are all sealed the same way: ...
This Is Sports Center - Vending Machine
December 07, 2011
Like any place with tight deadlines, SportsCenter employees have to settle for a meal out of the vending machine from time to time. But unlike other offices, sometimes making a selection can be a little ...
Towel Around The World
November 11, 2011
It’s not weird that a small towel probably has more frequent flyer miles than you do – it makes sense. Because Pittsburgh Steelers fans have long documented the craziest, farthest reaches they travel ...
This Is Sports Center - Photo Album
October 18, 2011
Like everybody else, Bucky the Badger likes to keep up with his friends on Facebook. Also like everybody else, he is acutely aware of his environment when engaging in such activities.
Fish Out of Water
October 18, 2011
Hope Solo, Alex Morgan and the Miami Dolphin take a much deserved break from a hard day of work at Bristol headquarters. Everything is going fine until Jay Harris stops by to check out the action.
Is it Monday Yet?
August 24, 2011
It doesn’t matter what you do for a living. You could be a doctor, lawyer, teacher or whatever on Monday through Friday. You could love your job or you could hate it. It doesn’t matter. On Monday night, ...
Decent Proposal
August 19, 2011
From the female perspective, a JumboTron marriage proposal is seldom a good idea. But men tend to see things differently. And diehard sports fans continue to be blinded by love for their teams.
Directed ...
Directed ...
Evolution of the Touchdown Dance
July 26, 2011
When the NFL lockout began a few months back, one thing was certain. It would end. Eventually. And finally, happily, that end has arrived. At long last, the NFL lockout is over. Football is back.
To ...
To ...
Draft
July 20, 2011
This past year has been an anxious one for football fans, who are pondering whether there will even be a football season this fall because of the lockout. For the fans who play Fantasy Football, there ...
Human Twitter
July 20, 2011
Human Twitter was a one-of-a-kind interactive event during the X Games 17 Moto competitions allowed viewers to engage with their favorite athletes via Twitter in the most visible way possible.
Fans ...
Fans ...
This Is SportsCenter - Contest
May 25, 2011
National League MVP Joey Votto, Baseball Tonight host Karl Ravech and Cincinnati Reds Mascot Redlegs discuss the company’s annual mustache contest.
Fanwiches
May 17, 2011
This spot from the “It’s Not Crazy, It’s Sports” series explores the great care required when determining what ingredients make the perfect deli sandwich—especially when that sandwich will immortalize ...
This is SportsCenter – Bat Making
May 05, 2011
Jason Heyward explains how baseball bats are made, right in front of the Stanford Tree Mascot.
NASCAR Nationwide "Close Calls"
April 09, 2011
“Close Calls" is the story of a duel between NASCAR veteran Brad Keselowski and young gun Trevor Bayne. The spot takes us through an entire race, from prerace prep to checkered flag. Along the way, ...
Opening Day
March 18, 2011
There is simply no day greater than Opening Day.
ESPN takes the mound for 2011 with this spot narrated by Kevin Costner that makes the case for a new national holiday, because on baseball’s biggest ...
ESPN takes the mound for 2011 with this spot narrated by Kevin Costner that makes the case for a new national holiday, because on baseball’s biggest ...
Choose Wisely
March 09, 2011
Filling out an NCAA Tournament bracket is an American rite of spring. Everyone does it. And everyone’s got a strategy. Some base their picks on stats and analysis. Others employ more unconventional methods. ...
This Is SportsCenter - Spy
January 06, 2011
NHL superstar and Russian native, Alex Ovechkin, gets caught doing some late night filing.
Aloha Alabama
December 18, 2010
Sometimes the right words can be hard to find. Unless you’re an Alabama fan – in which case, no matter the situation, all you have to do is utter two trusty words and odds are, you’re golden. To ...
This is SportsCenter - Octagon
December 08, 2010
Featuring UFC Champion Georges St-Pierre, an anchor thinks twice about borrowing a sticky note.
2010 Is It Monday Yet?
September 17, 2010
As the famous football fan T.S. Eliot once said upon waking one dreary Monday morn, “In my beginning is my end, because I’ve got Monday Night Football to look forward to tonight!” So it goes with ...
It's Not Crazy, It's Sports
September 09, 2010
Here’s some work from ESPN’s “IT’S NOT CRAZY, IT’S SPORTS” brand campaign, demonstrating ESPN’s shared passion for sports and celebrates the idiosyncrasies and unique stories that are the ...
MNF Monday Action
August 19, 2010
Are you ready for some football? This ESPN Monday Night Football launch spot gets fans in the mood by setting a quick and inundating montage of Monday mishaps to the Pavlovian wonder-tonic that is the ...
NASCAR Cause It's Racing
July 14, 2010
"Invincible" is the anthem, our tribute to the men of NASCAR and the terrifyingly impossible trials they lock horns with every day. To the uninitiated, it is an unprecedented look into the feral, ...
NASCAR Nationwide Series - Dominoes
June 24, 2010
“Dominoes,” the first spot in ESPN’s new campaign for the NASCAR Nationwide Series, conveys the fast and unpredictable action of the series — where up-and-comers get a shot at beating seasoned ...
One Game Changes Everything
June 10, 2010
There is no sporting event more epic than the world gathering to play a game of soccer. The 18th World Cup also marks the first time the tournament will be held in Africa. The “One Game Changes Everything” ...
This is SportsCenter - Arnold Palmer
December 13, 2009
In the latest edition of This is SportsCenter spots, two anchors actually witness Arnold Palmer making himself an Arnold Palmer. We also shot an “on the fly” video where Palmer sinks a chip shot in ...
Is it Monday Yet?
September 14, 2009
Now in its fourth year, ESPN’s Is It Monday Yet? campaign reminds football fans that for 16 weeks a year Monday Night Football is waiting for them at the end of the worst day of the week, ready to make ...
SportsCenter AM
August 01, 2009
In the summer of 2008, ESPN SportsCenter changed its morning format to airing live weekdays from 9 am–3 pm. To announce this change, the SportsCenter AM campaign followed an actual ESPN employee, Steve ...
Common Thread
July 13, 2009
Day in and day out, ESPN produces an endless amount of original content, from interviews and investigative reports to some of the most beloved programs in sports, and of course 14 years (and running) of ...
NASCAR The Cup
June 09, 2009
NASCAR is full of can’t-take-your-eyes-off-the-track-for-one-split-millisecond action. Once that checkered flag falls, fans hang on every turn in anticipation of the next great move or breathtaking wreck. ...