Nike and Foot Locker unveiled a new campaign “I Am The Rules” supporting the launch of the new Air Max 90—styled exclusively for Foot Locker. The spot features a range of athletes, designers, DJ’s and sneakerheads celebrating each individual’s style and rebellious personality. A celebration of colour, uniqueness and a rejection of convention, the work aims to give a platform to new voices, introducing talent with a strong, independent attitude: people who write the rules rather than obey ...