This Is Us
While women around the world often feel constrained by traditional gender roles, athletes in Turkey are committed to pursuing their love for sport and fitness while staying true to themselves.

Our new Nike campaign “This is Us” celebrates the stories of elite and everyday athletes from across Turkey. The film encourages women to push beyond personal barriers and the limitations others may place on them.
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Nike
This Is Us
March 07, 2017
While women around the world often feel constrained by traditional gender roles, athletes in Turkey are committed to pursuing their love for sport and fitness while staying true to themselves.

Our ...
 
Nike
What Will They Say About You?
March 07, 2017
“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected ...
 
Nike
What Are Girls Made Of?
March 07, 2017
“What our girls are made of” is one of the most recognisable and loved songs from Russian childhood. Sung by children and parents from an early age, the song’s verses sweetly describe little girls ...
 
Nike
Arda Turan the Turkish Magician
June 16, 2014
ALAKAZAM! Playmaker Arda Turan is known for his magical style of play and has been named “The Turkish Magician”. To coincide with Nike’s launch of the new Magista boot, we showed Arda’s magic on ...
 
Nike
Play Russian
November 29, 2013
To launch Nike’s first ever winter campaign for the Russian market, we doffed our woolly hats to the athletes who defy the elements, throw snowballs in the face of common sense, and turn the white of ...
 
Nike
Human Printing Press
September 19, 2013
Istanbul is a city of fanatical sports fans. If we could tap into that passion, we would get them moving. That’s where The Human Printing Press comes in. The giant press was designed and built to capture ...
 
Nike
Copa Barrio
July 08, 2011
The South American Copa America tournament is much more than just a football tournament. Regional familiarity and shared language and customs makes the rivalries that much fiercer.

“Copa Barrio” ...
 
Nike
Write The Future
May 22, 2010
The mood of a nation. The decline of a would-be hero. Fame. Infamy. The possible futures of the world’s top footballers are played out in epic fashion. All hang in the balance. Only the moments on the ...
 
Nike
Nike Bleed Orange
March 04, 2010
Dutch National Team- BLEED ORANGE
W+K Amsterdam created an integrated campaign for the Nike Dutch National Team (DNT) kicking-off with the Dam Square ‘Bezet’ Tape Attack and continuing with the ‘Bleed ...
 
Nike
Make The Difference
September 01, 2009
This campaign, featuring football heroes Rooney, Ribery and Arshavim, gets under the skin of football and finds out what makes the top players tick. It explores the ability these players have to make ...