Y'all did it. The writing is fresh, intelligent, sexy, manly, humorous, and cavalier. The pitchman Isaiah Mustafa has the kind of energy which brought the words to life. Like any best selling fiction, it triggered all the emotions, And all of the senses were engaged lol. I'm a female and I'm buying some just because y'lall made me. Some for my 5 sons, 2 gay daughters, 6 uncles, 2 grandfathers, 2 husbands. No. My bad 1 husband and 1 lover. The ads make us happy too. This was a win for the hipster team, Isaiah, and the viewer. We all had a blast. This kind of advertisement serves the public. The use of different mediums was awesome (the Obama campaign effect). Stand ovation. If there is an award -- Weiden & Kennedy is in the house. My spin.

The commercials? Brilliant. The campaign? Brilliant.
But the #1 thing that y'all got right? Isaiah Mustafa has rocked the part and brought the exact level of campiness, intelligence, and sex appeal to it.
The #2 thing y'all got MORE than right? The current social media viral campaign. As if the numbers aren't already telling you that.
Next, run a search to see how many people say they are buying Old Spice due to the campaign - I've seen several unrelated declarations to that effect on my Twitterstream just today.
Kudos for the visionary campaign.