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Jordan Brand
XXXI
August 28, 2016
While the XXXI was inspired by the sneaker that started it all — the banned-by-the-NBA Air Jordan 1 — the shoe also represents a leap forward in performance and style. The spot too harks back to the 1985 introduction of the Jordan brand, when Michael Jordan was first seen taking flight in the Air Jordan 1. The spot features NBA star Russell Westbrook preparing for takeoff as the voiceover delivers the line: “Some run. Some make runways.
While the XXXI was inspired by the sneaker that started it all — the banned-by-the-NBA Air Jordan 1 — the shoe also represents a leap forward in performance and style. The spot too harks back to the 1985 introduction of the Jordan brand, when Michael Jordan was first seen taking flight in the Air ...
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