Back to Nike
 
Nike
When Fun Wins
September 05, 2014
​Korea is one of the most exam-intense countries in the world. A student’s life is centered around the national rankings. The highest score wins. The best grade wins. And everyone else loses. There’s no time left to go out and play sport. We created a campaign where Fun Wins, flipping the conventional notion of competition on its head.
​Korea is one of the most exam-intense countries in the world. A student’s life is centered around the national rankings. The highest score wins. The best grade wins. And everyone else loses. There’s no time left to go out and play sport. We created a campaign where Fun Wins, flipping the conventional ...
Read more
 
TV