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What Are Girls Made Of?
March 07, 2017
“What our girls are made of” is one of the most recognisable and loved songs from Russian childhood. Sung by children and parents from an early age, the song’s verses sweetly describe little girls as made of “flowers”, “gossip” and “marmalade”.

‘Made Of’, our new film for Nike, challenges these subtle, but outdated notions of gender roles, by highlighting some of the strongest athletes in Russia. The new film and broader campaign celebrate the strength, power and spirit of Russian women, hoping to create a new dialogue around what’s possible.

In the film, a young girl is shown singing the traditional verses of “What our girls are made of”. However, upon seeing some of Russia’s most accomplished athletes, the girl begins to change the lyrics of the classic song to include a more inspirational message. “Made of bruises; And of punches. Made of bravery; And of clenched fists. Made of independence; And of skills; Of passion and heart; And of dignity. Made of will; That’s harder than flint. Made of strength; And of fire. Made of freedom; From other people’s opinions. Made of accomplishments; And of achievements. This is what our girls are made of.”
“What our girls are made of” is one of the most recognisable and loved songs from Russian childhood. Sung by children and parents from an early age, the song’s verses sweetly describe little girls as made of “flowers”, “gossip” and “marmalade”.

‘Made Of’, our new film for Nike, ...
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