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Unstoppable
November 08, 2015
Shanghai is definitely not the easiest place to run in. The streets are filled with obstacles like pedestrians, hawkers, tourists, scooters and taxis. But rain or shine, streets filled with obstacles, tourists and scooters, Shanghai runners are unstoppable.
To celebrate this unstoppable spirit Nike China and W+K Shanghai created a series of art pieces to showcase the stories of the unique individuals who posses this remarkable quality. The art was displayed on the streets where can be seen by actual runners. By doing so, the brand transformed the whole city of Shanghai into a street art gallery. And on the Shanghai Marathon Day, this campaign literally took over the city.
Shanghai is definitely not the easiest place to run in. The streets are filled with obstacles like pedestrians, hawkers, tourists, scooters and taxis. But rain or shine, streets filled with obstacles, tourists and scooters, Shanghai runners are unstoppable.
To celebrate this unstoppable spirit Nike ...
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