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Duracell
Trust is Power
January 20, 2017
Into a world where things like trust, and facts, seem to have lost some meaning, Duracell has brings you a timely message: Trust is power, and there’s no power you can trust like Duracell.

The debut spot, Ear Hair, demonstrates how you can’t even trust your own body hair, but you can trust Duracell Double AAs, dual bulwarks against a daily tide of small humiliations—like being called “Ear Hair Man” by your co-workers.

In addition to the TV spots, your favorite batteries are shown in a whole new light via the first ever Duracell Catalog. Accustomed to being confined to a dark battery compartment dungeon or cluttered kitchen drawer, Duracell batteries finally get their star turn in a colorful catalog, distributed via Instagram.
Into a world where things like trust, and facts, seem to have lost some meaning, Duracell has brings you a timely message: Trust is power, and there’s no power you can trust like Duracell.

The debut spot, Ear Hair, demonstrates how you can’t even trust your own body hair, but you can trust Duracell ...
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Digital