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Bud Light
The FIFA World Cup Is Here
May 28, 2018
In the first new "Dilly Dilly" spot since the Super Bowl, Bud Light launched "World Cup is Coming," introducing a new Spanish-speaking character to the medieval-themed campaign. She looks into the future to predict soccer fans awakening at dawn to yell "Dilly Dilly" (i.e. Bud Light's dream scenario) but it's also not pure fantasy, considering the viral catchphrase has worked its way into American sports culture.
In the first new "Dilly Dilly" spot since the Super Bowl, Bud Light launched "World Cup is Coming," introducing a new Spanish-speaking character to the medieval-themed campaign. She looks into the future to predict soccer fans awakening at dawn to yell "Dilly Dilly" (i.e. ...
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