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Coca-Cola
Secret Formula
June 17, 2010
Coca-Cola launched a new campaign designed to reignite teen passion for Coke. The centerpiece of the campaign is the keyhole bottle icon which is symbolic of Coca-Cola’s mysterious secret formula and a signal to teens that a “secret” is waiting to be unlocked. The keyhole bottle appears at all the places teens hang out online and off-line and will reward them for interacting with the brand.

One element of the campaign is a cryptic YouTube video designed with clickable keyhole bottle annotations that lead viewers to a number of unique digital experiences. Click the link below to watch the video on Coke’s YouTube channel.

Another element of the program is Dr. Pemberton, the 179-year-old inventor of Coca-Cola. He is new to Twitter and as such he leans on his past modes of communication to express himself using this new technology. He begins with telegrams, letters and recordings but gradually gets up to speed with 140 characters.
Coca-Cola launched a new campaign designed to reignite teen passion for Coke. The centerpiece of the campaign is the keyhole bottle icon which is symbolic of Coca-Cola’s mysterious secret formula and a signal to teens that a “secret” is waiting to be unlocked. The keyhole bottle appears at all ...
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Monster-matt M.
Apr. 19 2012
director was?
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Monster-matt M.
Apr. 19 2012
that was great chopping up ads from the past quick moving stays interesting! love it
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Christine W.
Mar. 29 2012
"Wouldn't You Like to Know?".....YES I WOULD!!! This is excellent.
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