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Pressure is Power
December 21, 2011
In this spot we see the visual manifestation of pressure on Canadian Juniors. As the players progress down the tunnel to the rink, the tunnel walls literally close in on them until they can barely move. It is chaotic and claustrophobic, but the players ultimately draw strength from this pressure and burst free of the tunnel. They explode onto the ice, ready to face the coming challenge.
In this spot we see the visual manifestation of pressure on Canadian Juniors. As the players progress down the tunnel to the rink, the tunnel walls literally close in on them until they can barely move. It is chaotic and claustrophobic, but the players ultimately draw strength from this pressure and ...
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