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Coca-Cola
Open Summer
May 06, 2013
The signs of summer are unmistakable. Shirt collars unbutton, covers come off of swimming pools and barbecues, and mouths open to laugh and smile. Everything and everyone feels open for warm weather and long days of sunshine.

Coke already plays a role in summer fun—and now our goal is to take it to the next level. TV. Online at cokesummer.com, users are given even more inspiration to open summer with an interactive video. Scenes throughout the video open into immersive, iconic summer moments where users can access summertime offers. The campaign extends to radio, OOH and social channels, where we provide even more motivation to get outside.

We want America to know that enjoying summer to the fullest means having a Coke in hand, because when you open a Coke, you Open Summer.
The signs of summer are unmistakable. Shirt collars unbutton, covers come off of swimming pools and barbecues, and mouths open to laugh and smile. Everything and everyone feels open for warm weather and long days of sunshine.

Coke already plays a role in summer fun—and now our goal is to take it ...
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TV