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Nike Bleed Orange
March 04, 2010
Dutch National Team- BLEED ORANGE
W+K Amsterdam created an integrated campaign for the Nike Dutch National Team (DNT) kicking-off with the Dam Square ‘Bezet’ Tape Attack and continuing with the ‘Bleed Orange’ manifesto film. Further activity will roll-out throughout the year with each asset being housed on the DNT’s Hyve’s page.

The entire multimedia campaign will use TV, OOH, print, interactive, stunts, and in-store design to introduce a previously unseen swagger to the Dutch National Team and its fans. Both films, shot by Johan Kramer, focuses on the fan’s and football communities passion, and the player’s newfound resolve, unity, and determination in this year’s squad.
Dutch National Team- BLEED ORANGE
W+K Amsterdam created an integrated campaign for the Nike Dutch National Team (DNT) kicking-off with the Dam Square ‘Bezet’ Tape Attack and continuing with the ‘Bleed Orange’ manifesto film. Further activity will roll-out throughout the year with each asset being ...
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