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Make the Difference
August 01, 2009
Nike Make The Difference is the first communication for the 2010 football season. Ultimately a player that Makes the Difference wins football matches. Yet it isn't always simply about scoring fifty-yard free kicks, or dribbling round half a team. In fact, you can Make the Difference all over the pitch. It can be a pass, a dummy run, a few words at halftime, a moment of courage or simply wanting it more than the next guy.

The Rooney spot, shot by acclaimed director Malcolm Venville, opens on a very mentally focused Rooney staring at his reflection in a locker room mirror. Rooney slowly picks up a pair of clippers and as he begins to meticulously shave his head, we hear legendary actor Brian Cox, say ‘Welcome to The Zone. Not the kind of place you just drop in. Have a cup of tea, slice of cake. Most guys won’t go near the place. Others, season after season, they call it home.’ The spot ends as Rooney checks his newly shaven reflection in the mirror and lets out a battle cry before heading off to the pitch.

Nike Football launched the new Make The Difference campaign in August 2009, created in collaboration between Wieden+Kennedy Amsterdam and London.
Nike Make The Difference is the first communication for the 2010 football season. Ultimately a player that Makes the Difference wins football matches. Yet it isn't always simply about scoring fifty-yard free kicks, or dribbling round half a team. In fact, you can Make the Difference all over the pitch. ...
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