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Old Spice
INTERNETERVENTION
January 21, 2014
Like a moth to a flame, “bros” do things like click on banners that lead to spray-tan parties and neck workouts. That’s why it is the best idea ever to use these traps to lure misguided dudes into internet-based interventions, where Old Spice will tell them what they need to do to get their life back in order. Nine unbranded websites with fake products and services—like push-up muscle shirts, 100% Gold Bluetooth Headsets and Soul Patch Flavor Packets—are meant to trick people into clicking, where they are served an "Internetervention" by Old Spice guy Isaiah Mustafa. They will be so ashamed. But then they’ll be given a chance to redeem themselves and regain their pride, all by using Old Spice.
Like a moth to a flame, “bros” do things like click on banners that lead to spray-tan parties and neck workouts. That’s why it is the best idea ever to use these traps to lure misguided dudes into internet-based interventions, where Old Spice will tell them what they need to do to get their life ...
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