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Heineken
Guest Of Honor
March 31, 2014
As a way to challenge consumers to cross their borders, Heineken created a "would you or wouldn't you" moment of tension at a one-night immersive theatre production at New York City's famed McKittrick hotel. The evening began with an uncertain elevator ride to the party of a mysterious billionaire and his eccentric friends. Our guests were then challenged with the opportunity to take the stage, become the star and open their worlds.
As a way to challenge consumers to cross their borders, Heineken created a "would you or wouldn't you" moment of tension at a one-night immersive theatre production at New York City's famed McKittrick hotel. The evening began with an uncertain elevator ride to the party of a mysterious billionaire ...
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