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Old Spice
Fresher Collection
January 05, 2015
Nature continues to amaze human beings even in the age of time computers and medicines. Every time a man is in nature and sees a colony of ants carry a billion times their weight in beautiful women, or sees a mother eagle feed her young some breakfast it found, it makes the man wait to smell like that. It makes him want to "Smell as Great as Nature Is." This campaign, inspired by all the wonders nature has to offer, aims to bring new users to the brand and introduce the new Fresher Collection of products from Old Spice.
Nature continues to amaze human beings even in the age of time computers and medicines. Every time a man is in nature and sees a colony of ants carry a billion times their weight in beautiful women, or sees a mother eagle feed her young some breakfast it found, it makes the man wait to smell like that. ...
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TV
Nature Exchange
The Nature Exchange Vending Machine was a branded event designed to bring nature to people in an entertaining way and allow them to sample the fresh benefits of our new collection. The execution took place in Grand Central Station, NYC. During the event, fans could interact with our NatureExchange Vending Machine and trade items from nature for Old Spice products or other cool things like game consoles and European sports cars.
 
 
 
Nature Adventure
As apart of the Fresher Collection campaign, Old Spice went after video gamers to help launch their new Fresher Collection scents inspired by nature. To do this, Nature Adventure was created. A real-live human was put in the woods, giving gamers complete control over him for three days during the world's first live-action, real-time video game.