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Diet Coke
Credit
February 26, 2012
Premiering during the 84th Oscar Academy Awards, "Credit" is a love letter to the film industry, celebrating the extraordinary people who are part of the movie magic.
 
TV
 
 
 
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Christopher J. B.
Jul. 13 2012
I absolutely loved this commercial when I saw it during the Awards :) The filmmaking process from start to finish is something I utterly loved and appreciated. To include the billboard poster is wonderful and a fair homage to the role P&A plays in making the blockbuster experience what it is...

And I especially love the incorporation of glamor in the costuming throughout the commercial. It kept the vibe from the Awards itself continuous. So smart. Even on the stunt man...

This commercial definitely taught me the uber-fine balance of incorporating a tangible product in shots. The Diet Coke felt forced, at times and perfectly incorporated, organic, at other times. I'd love to hear more about that. How much of that is the stiffness (self-consciousness) in the performer holding the iconic and ever so important product? How much of that is the blocking? The shot size? So fascinating. You want the product to "shine," but not too brightly. What a challenge :)
I absolutely loved this commercial when I saw it during the Awards :) The filmmaking process from start to finish is something I utterly loved and appreciated. To include the billboard poster is wonderful and a fair homage to the role P&A plays in making the blockbuster experience what it is...

And ...
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James M.
Apr. 29 2012
Cool commercial, you make lots of 'em!!
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Deborah W.
Mar. 7 2012
To the wonderfully creative artists that put together this commercial, I salute you!
I am so pleased that you used the theme song of Hollywood as an underscore to this beautiful commercial. My garndfather would be so proud for it was he, Richard Whiting and Johnny Mercer who composed it.
Thanks you for making the Oscars, for me, better than I could have imagined.
Debbi Whiting
dbwhiting@aol.com
To the wonderfully creative artists that put together this commercial, I salute you!
I am so pleased that you used the theme song of Hollywood as an underscore to this beautiful commercial. My garndfather would be so proud for it was he, Richard Whiting and Johnny Mercer who composed it.
Thanks you ...
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