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Bud Light
Between Friends
January 20, 2017
As America's most social, sessionable beer Bud Light has always been in the business of friendship. You might say that we're famous for it. So this year we're launching a new long-term platform for the brand that celebrates the value of building friendships over Bud Lights, in lots of different ways. To kick it all off we've made 'Between Friends', an ode to the regular, everyday friendships we're all guilty of taking for granted. Because we believe that friendship is not just about one big moment or one big, emotional speech. Friendship builds slowly, over the course of many years and Bud Lights. When you add up all those little, overlooked moments, you realize you're not just drinking beers, you’re building friendships.
As America's most social, sessionable beer Bud Light has always been in the business of friendship. You might say that we're famous for it. So this year we're launching a new long-term platform for the brand that celebrates the value of building friendships over Bud Lights, in lots of different ways. ...
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