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Nike
Better World
March 15, 2011
Nike Better World is a digital experience dedicated to serving the athlete and the planet. Through lightweight digital design and simple sharability, the HTML5 site floats through the brand’s social good and product innovations. To engage the youth consumer and convey Nike Better World’s rebellious expression, this manifesto video – comprised of 70+ historic ads representing over 23 years of ad-making – was created to set the tone for Nike Better World.
Nike Better World is a digital experience dedicated to serving the athlete and the planet. Through lightweight digital design and simple sharability, the HTML5 site floats through the brand’s social good and product innovations. To engage the youth consumer and convey Nike Better World’s rebellious ...
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daniel o.
Sep. 22 2011
Wow! Nike & W+K, you've done it again! Never cease to impress with these great campaigns! Very inspired right now ;)
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SarahJane
Jun. 30 2011
Doing amazing things for the physical planet, expressing it through volumes of creativity, and then sharing it with the people...W+K and NIke just made the world a better place to be in.
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Alexander G.
Mar. 23 2011
Amazing site design, very impressive
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