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Better For It China
July 13, 2015
Sport is tough on you, especially when you’re a Chinese woman starting
out. The fear of failure, losing face or being laughed at are just some
of the social obstacles that women in China face. Taking cues from the
global “better for it” message, we created a campaign that shows women
that it’s ok to not be great in the beginning because we all have to
start somewhere and somewhere is usually not that great.
Sport is tough on you, especially when you’re a Chinese woman starting
out. The fear of failure, losing face or being laughed at are just some
of the social obstacles that women in China face. Taking cues from the
global “better for it” message, we created a campaign that shows women
that it’s ...
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