Back to Jordan Brand
 
Jordan Brand
AJXXX
February 02, 2016
MJ was the big bang; he created the basketball universe we know today.

The AJXXX campaign is about Russell Westbrook making space for himself in this universe. He’s created his own game, and plays it the only way he knows how. He’s a madman. The last gladiator in a game gone soft, treating each possession like it’s life and death.

The kid is a personification of Russ: brash, confident, and a little unhinged. He's making​ ​way for Russ like a hype-man clearing the way to the boxing ring. So you can either move or get moved. Because the WestWolf is coming.
MJ was the big bang; he created the basketball universe we know today.

The AJXXX campaign is about Russell Westbrook making space for himself in this universe. He’s created his own game, and plays it the only way he knows how. He’s a madman. The last gladiator in a game gone soft, treating each ...
Read more